Virtual reality has moved from being a part of conversation in tech and gaming enthusiast circles to becoming more and more a part of mainstream conversation with almost all industries working to leverage VR as a solution for many of their needs. From Defence to Medical to entertainment, everyone is dabbling with this technology.
However, the greatest VR adoption will still be from people who want to consume it for some sort of entertainment, be it for gaming or live concerts or sports or any other content. With smartphones being another source for consumption of VR, they might be the ultimate winners. Smartphones offer an unique opportunity for VR to proliferate amongst the masses. The iOS Appstore and Android Playstore, now host a multitude of VR content. Much of this is free, with many developers still trying to figure out whether VR is viable or not.
To sustain the ecosystem, these free apps need to be able to generate revenues. Advertising in VR presents here an amazing opportunity. If implemented correctly it can help content developers generate that much needed revenue, and also not disrupt the user experience. Unlike traditional advertising methodologies, where advertisements hinder the usage of a normal mobile app, VR presents an immense opportunity to engage with users on a completely different canvas. VR as a technology is a great platform for marketers to engage with potential consumers in previously unknown ways and not worry about marketing fatigue or gaining a bad brand image.
Traditional ad networks are not advanced enough to serve ad to VR content developers. Therefore, VR developers, in the lack of such tech, are forced to either use traditional ad networks or do not advertise at all. Those who do integrate ads are forced to serve ads at very select places and all the while destroying the user experience. VadR’s VR advertising platform has intuitively and intelligently integrated ads into the VR environment. Their in-app native ads, allows the content developer to place ads within the main VR content of the app. These ads integrate with the surroundings, becoming a part of the VR environment, causing no disruption to the users and preserve their experience. Other ad formats, interstitial or native are also served in VR. This is to give the developer the flexibility to place ads according to his need and make sure that the user never has to exit the VR mode when these ads are being shown. VadR is currently supporting only Unity development engine, but is expanding very quickly to include other platforms.
Working to give the highest value to developers, VadR has also collaborated with InMobi to tap into their advertising campaigns. This gives them access to a large geographical reach and to global demand. Inthe near future, they also plan to work like a full ad network, with their own exchange and both advertisers and publishers on their platform.
Apart from their ad network, VadR has also created a strong analytics platform, to help developers take decisions on the best targeting methodology for their apps. VadR’s team has created some really interesting analytics parameters for information driven insights and decisions. To further help developers, their VR essentials kit helps preserve the users experiences by providing simple yet important solutions.
Given their unique approach, VadR, which is set to launch in the coming weeks, is sure to be a disruptor in the VR space. You could visit their site at www.vadrnet.com