The New York Times and IBM coming together with their first Augmented Reality Mobile App

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The New York Times has been the pioneer of bringing virtual reality in journalism in the year 2016. Now, it is planning to try augmented reality and so it has joined hands with IBM and they have unitedly come up with an AR mobile app called “Outthink Hidden”. There are 150 geolocations around the U.S. and with the help of this app, the users are allowed to discover AR statues of leaders in STEM (Science Technology Engineering Math) across these locations. The app works in a similar way like to Pokemon Go wherein the gamers hunt for the characters.
New York Times
These geo-locations consist of empty pedestals having QR code affixed to them. With the help of the app, the user can enable the QR code to bring an AR statue into the virtual existence which can be moved around 360 degrees. The virtual statues of the STEM leaders also give access to other information like their biography, images, audio and video content.

IBM, on the other hand, is well-known for its commitment in the field of STEM and this makes it easier to collaborate with The New York Times for entering the world of augmented reality.

Among the well-known historical leaders, Mary Walton (inventor and engineer), Bessie Blount Griffin (inventor), Mary Jackson (engineer and mathematician), Katherine Johnson (physicist) and six other historic figures are present in the virtual world to be hunted for.

Several tourist destinations in ten of the U.S cities serve the users to access the content of the historical leaders. Apart from these, they can also be hunted at science-oriented places like NASA Langley Research Center and Kennedy Space Center, as well as at universities like California Polytechnic State, Cornell, Princeton, University of Michigan, North Carolina and Duke.

In addition to the above-mentioned places, the other places that also have the Augmented Reality statues of the historical leaders are New York City, Washington, D.C., San Francisco and Los Angeles.

The Outthink Hidden app is inspired by the upcoming movie of 20th century Fox called “Hidden Figures” that represents the story of the unacclaimed black women who worked for NASA during their early ‘50s space race and it seems that this app is promoting the movie.



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As a technology pioneer, futurist and entrepreneur for over ten years, Sam Murley has been pushing the limits…

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