Play Nicely Ltd

Play Nicely Ltd

Play Nicely Ltd

Industry: Entertainment
Founded: 2009
Type: Privately Held
Size: 11-50 Employees.
Address: 14 Backfields Lane Bristol, Avon BS2 8QW United Kingdom
Specialities: Augmented Reality, Mobile Applications, Motion Graphics, Interactive & Digital Experiences, Visual & Brand Communications, Graphic Design, Illustration, HTML 5, Unity
Categories: Augmented Reality
Play Nicely is a UK-based interactive marketing agency specializing in multidisciplinary design and technology. We create engaging experiences and games for online, mobile and live events, in the entertainment, culture and arts sectors.

Established in 2009, Play Nicely have been at the forefront of emerging technologies for online and mobile, pioneering Augmented Reality since it's infancy as well as developing Unity and HTML5 apps, games and experiences. We also specialise in systems that process high volumes of shareable UGC resulting from any of the AR/face-tracking/face-replace/trailer-maker experiences we deliver.

A summary of our outputs to-date are below but please review our website ( or credential doc (

International / Domestic movie campaigns:

• Teenage Mutant Ninja Turtles - ‘3D turtle mask photo’ HTML5 app
• The Lego Movie - ‘Create your Lego-self and add to the trailer’ HTML5 app
• I am Hercules - ‘Add yourself to the poster’ HTML5 app
• The Hobbit: Desolation of Smaug - Online AR face-tracking
• The Hobbit: An Unexpected Journey - Online AR face-tracking campaign
• Getaway - ‘Add yourself to the official trailer’ HTML5 app
• The Great Gatsby - ‘Create your own 1920’s illustrative avatar’ HTML5 avatar maker
• Pain & Gain - ‘Add yourself to the official trailer’
• The Dark Knight Rises - ‘Become batman, Bane or Catwoman’ Online & iOS AR face-tracking
• Rock of Ages - ‘Dress-up like it’s 80’s’ Online AR face-tracking
• Wrath of the Titans - Online AR face-tracking campaign
• Hansel & Gretel: Witch Hunters - ‘Make your own wanted poster’ Facebook app
• Paranormal Activity 2 - ‘48hr live webcam ghost hunt’ Online webcam CGI augmentation

UK cultural organisation clients:
• Royal Opera House
• National Theatre
• Bristol Old Vic
• The Globe
• Royal Shakespeare Company

Brand / product campaign developments:
• Nike
• Dyson
• Barclays
• Wrigleys
• Royal Mail

Our Team

Oliver (Ollie) Lindsey
Oliver (Ollie) Lindsey Founder
Robin North
Robin North Web developer
Becky Horsfall
Becky Horsfall Digital Producer
Neil Commander
Neil Commander Digital Producer
Olie Kay
Olie Kay Creative Lead
Phil Webster
Phil Webster Head of VFX / Director
Aaron Hicks
Aaron Hicks 3D Artist
Megan Hoyle
Megan Hoyle Studio Manager
Sam Vickery
Sam Vickery Unity Developer