Industry: Design
Founded: 2010
Type: Privately Held
Size: 11-50 Employees.
Address: 656 W Randolph St, Chicago, IL 60661, USA
Specialities: next-generation interactive installations, multi-touch surfaces, gesture-based reactive interfaces, video projection mapping
Categories: Uncategorised
NEXT/NOW™ creates digital brand experiences for physical spaces & places. We are leaders in kinect and multi-touch interactive installations for exhibits, museums, retail, and corporate environments. We can't think of anything we would rather be doing.

The tools we use are next-generation interactive installations, utilizing multi-touch surfaces, gesture-based reactive interfaces, real-time video integration, iDevices, and unique video projection mapping.

background: Alan Hughes, is the founder and Chief Creative Officer of NEXT/NOW™. An industry innovator, Alan successfully headed creative development at his previous agencies for 11+ years for clients including Toyota, the Chicago 2016 Olympic Bid, The Dubai Mall, American Eagle Outfitters, AXE, LG Electronics, Experian, ADP, TurtleWax, McDonald’s, Leica, and Hitachi. In addition, Alan led creative at ADP, and was a visual director for The Mills Corp.

Alan's projects of note include software architecture and interactive design of the Crown Fountain in Millennium Park, multiple experiential films for the world’s largest video screen–The Fremont Street Experience in Las Vegas, numerous interactive video Times Square collaborations with LG, large-scale trade show touchscreen content and design for Hitachi, content pre-viz for the American Eagle Outfitters interactive building in Times Square, and in-store augmented reality kiosks for Target, immersive environments for Accenture, and gamification for The Big Ten Network.

Our Team

Alan Hughes
Alan Hughes Founder
Janna Retzler
Janna Retzler Project Manager
Randy Gress
Randy Gress Business Development
Charlie Williams
Charlie Williams Lead 3D Artist
Christine Auf der Mauer
Christine Auf der Mauer UX/UI Designer
Abbey Tjebkes
Abbey Tjebkes Project Manager
Marcin Stryczek
Marcin Stryczek Agency Art Director
Sean Kelly
Sean Kelly Software
Lincoln Green
Lincoln Green Software