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IVD currently has 2 unique tools
IVD Immersive and IVD Online
IVD is an immersive, portable, shopper research tool based on a virtual reality environment, created to visualize and evaluate, in real time, the shopper behavior and all its variables. The system relies on a new technology with a patent in process.
What makes IVD unique is its immersive solution: the consumer moves freely and can interact in a virtual environment.
Also IVD allows for the study to be set anywhere (i.e. store entrance, mall, retailer’s office, etc), as no central location required, because the system is portable.
IVD Online is a shopper marketing research tool, which allows for 3D interactive virtual category based research.
-Speed, the tool allows for instant results
-Low startup and execution costs
-Can be used in surveys and online panels
-Category based research
-Flexibility, changes in pricing, products or layout can be applied easily
-Reach, because the tool is online it can be executed virtually everywhere and no limit of respondents
-Control, the environment can be created, as you want such as: measuring out of stock, competitive activities, pricing, etc