Marketing

Augmented reality marketing is a digital element superimposed or added to another environment, be it print, television, or real world. One recent example: McDonald’s fry boxes during the 2014 World Cup. Consumers were able to align their smartphones with a graphic element on the box, triggering an interactive overlay which appeared to jump out at them. Consumers could continue to interact on their phones by flicking a finger to shoot a goal within the display. With the advancement of hardware that runs traditional marketing platforms such as billboards and advertisements, consumers can expect to receive contextually-aware and personal advertisements, unique only to them.

My first experience of Microsoft Hololens demo in NYC!
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My first experience of Microsoft Hololens demo in NYC!

  D 4D street artist Anthony Cappetto within ‘Life Flow’, an anamorphic 3D design for a cardiovascular conference in San Francisco, California, USA. Happy New Year everyone! 2016 is starting out with new opportunities and new experiences with emerging technologies of the wearable kind… Today I just attended a demo for the Microsoft Hololens wearable […]

Think Augmented Or Virtual Reality Won’t Affect You? Better Think Again.
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Think Augmented Or Virtual Reality Won’t Affect You? Better Think Again.

Sam Murley, a developer colleague of mine, hasn’t had much sleep lately. That’s because he’s recently tested the new, heavily hyped augmented reality product by Microsoft. As much as Sam assumed he knew what to expect, he found the actual experience astonishing. Since the demo that day, he’s been way too excited to catch many […]

4D 3D Augmented Virtual Reality Street Artist: Anthony Cappetto
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4D 3D Augmented Virtual Reality Street Artist: Anthony Cappetto

My name is Anthony Cappetto, an augmented virtual reality street artist and I am presenting my first of many posts about my thoughts and my developing initiatives integrating (or ‘blending’) my dedication to an art form with roots in the Renaissance with the unfolding developments of emerging technologies such as augmented and virtual reality such […]

Virtual Reality for storytelling
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Virtual Reality for storytelling

In today’s marketing environment, storytelling is at the centre of everything we do. A marketing campaign is about people, their daily struggles and how a product or service benefits their lives. Storytelling is not a new concept, it has been around as long as the human race has. Yet the way these stories are told […]

VRTGO Launches competition for new & innovative VR titles, sponsored by nDreams and supported by SCEE & Ukie
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VRTGO Launches competition for new & innovative VR titles, sponsored by nDreams and supported by SCEE & Ukie

Virtual Umbrella are pleased to be working with Secret Sauce, the organizers of VRTGO conference. They have asked us if we could send out the message below to the people that we know in the VR industry. We would really appreciate it if you got involved or shared this with anyone that you know that […]

360° Stereoscopic Video – HOT HOT HOT
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360° Stereoscopic Video – HOT HOT HOT

360° Stereoscopic Video – have you tried it yet? Samsung Gear VR offers some of the world’s most attractive locations via VR experiences – though it’s not like being there, it is like feeling there. Although there’s no waitress serving you an exotic cocktail on a Hawaiian beach, you do  save yourself the trouble of trekking […]

Is Virtual Reality  Going to Change the World?
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Is Virtual Reality Going to Change the World?

No no no, I don’t mean that in an apocalyptic – futuristic- people are not going to communicate with each other- kind of way… I mean it from a marketing point of view. after all, everything around us, In the real world, Is about profit, So do we expect the Virtual world to be any different? Nowadays, the […]

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