Marketing

Augmented reality marketing is a digital element superimposed or added to another environment, be it print, television, or real world. One recent example: McDonald’s fry boxes during the 2014 World Cup. Consumers were able to align their smartphones with a graphic element on the box, triggering an interactive overlay which appeared to jump out at them. Consumers could continue to interact on their phones by flicking a finger to shoot a goal within the display. With the advancement of hardware that runs traditional marketing platforms such as billboards and advertisements, consumers can expect to receive contextually-aware and personal advertisements, unique only to them.

Artificial Intelligence Marketing
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Artificial Intelligence Marketing

The issue of Artificial Intelligence (AI) has been a mystery for mankind for decades. Movies, literature – you name it – robots and intelligent machines were always an issue of both: great fascination and worrisome panic. However, over the last month, the technology of artificial intelligence made a huge step from fiction towards reality. Google, […]

RichTech Presents Brand New Projection Sphere System
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RichTech Presents Brand New Projection Sphere System

A brand new RichTech system has been developed to fill interactive needs. Called the Projection Sphere, this innovative new device provides 360 degree graphics that can give potential customers something new and exciting to take an interest in. In many ways, the Projection Sphere can be seen as a sort of interactive crystal ball. Taking […]

Six Flags and Samsung Partner to Launch First VR Roller Coaster
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Six Flags and Samsung Partner to Launch First VR Roller Coaster

Looking for gut-wrenching thrills and excitement this summer? Pack your bags and head to Six Flags Theme Parks for the most ultimate virtual reality (VR) immersion experience this season has to offer. Thanks to a partnership between Six Flags Entertainment Corporation and Samsung Electronics America, you and your family can now experience unique thrills and […]

Augmented Reality and Cars: Getting There With GPS Navigation
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Augmented Reality and Cars: Getting There With GPS Navigation

Since the evolution of car navigation systems, developers have worked to enhance driver safety and to improve technology features of their apps. While driver distraction is cited as one of the leading causes of fatal car accidents in recent years, it would be safe to say that taking your eyes off the road to check […]

Virtual Reality and Gaming: The Immersion Experience
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Virtual Reality and Gaming: The Immersion Experience

Since its early introduction, virtual reality (VR) has changed the way consumers experience the world around them. Although VR isn’t a new concept, the evolution of gaming gear add-ons, such as Facebook’s Oculus Rift, has achieved a newer, higher level of user immersion aimed at revolutionizing the total gaming and video experience. VR developers are […]

Understanding the Internet of Things (IoT)
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Understanding the Internet of Things (IoT)

Defining The Internet of Things (IoT) The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects and people or animals that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. IoT is an emerging technology domain which […]

Business Intelligence: Innovations in Healthcare Informatics
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Business Intelligence: Innovations in Healthcare Informatics

The recent emergence of Cloud Business Intelligence (BI) Software in healthcare now provides medical professionals with enhanced networking capabilities and advanced healthcare informatics capabilities that were once previously costly and time-consuming. Providers looking to build a new medical or dental practice can benefit greatly from BI technology and healthcare informatics. Cloud-based software eliminates the need […]

4D 360VR, AR installation with 3D Immersive Street Art – Mark Conference at Rutgers University by Anthony Cappetto
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4D 360VR, AR installation with 3D Immersive Street Art – Mark Conference at Rutgers University by Anthony Cappetto

Hello Readers, Art for After Hours is bringing 4D emerging technologies such as 360 degree virtual reality and augmented reality into our 3D hand drawn/painted anamorphic street paintings as an immersive experience differing from anything on the scene to date. Yes, I’m posing for the camera but this picture was just before a lecture that […]

4D Immersive Street Art – Virtual Spaces and Environments using my 3D anamorphic art
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4D Immersive Street Art – Virtual Spaces and Environments using my 3D anamorphic art

Video Throwback time…  Before the stampede for getting into the VR AR rush, I saw the possibilities in somehow connecting a live art form, 3D street art into virtual spaces such as Second Life and other platforms in the mid 2000’s. As my SL avatar at the time, Chalkfan Streeter, I tried out placing street […]

4D Immersive Street Art – A New Terminology for Chalk and Pavements…
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4D Immersive Street Art – A New Terminology for Chalk and Pavements…

  So what is 4D? As an early adopter of what is becoming known as emerging technologies, Art for After Hours and its founder Anthony Cappetto say what it isn’t – its just not a vertical panel and a ground panel put together alone. (or in this case, a ground drawn piece but the premise […]

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