Marketing

Augmented reality marketing is a digital element superimposed or added to another environment, be it print, television, or real world. One recent example: McDonald’s fry boxes during the 2014 World Cup. Consumers were able to align their smartphones with a graphic element on the box, triggering an interactive overlay which appeared to jump out at them. Consumers could continue to interact on their phones by flicking a finger to shoot a goal within the display. With the advancement of hardware that runs traditional marketing platforms such as billboards and advertisements, consumers can expect to receive contextually-aware and personal advertisements, unique only to them.

Individual Wearable Marketing
Posted by

Individual Wearable Marketing

Take a look at the streets, the gyms, the conference rooms all around the globe; they are everywhere – the wearables. The wearable sector is a market with rapid growth potential. Especially smartwatches are reaching their peak at user acceptance. The Apple Watch and its relatives by Motorola, Huawei or Samsung are giving the classic […]

VadR is making advertising in VR more immersive than ever before
Posted by

VadR is making advertising in VR more immersive than ever before

Virtual reality has moved from being a part of conversation in tech and gaming enthusiast circles to becoming more and more a part of mainstream conversation with almost all industries working to leverage VR as a solution for many of their needs. From Defence to Medical to entertainment, everyone is dabbling with this technology. However, the greatest […]

#4DisTheNew3D… ‘Asian Fusion’ 4D Immersive Street Art Installation by Anthony Cappetto w/ ARt for After Hours 4D Team
Posted by

#4DisTheNew3D… ‘Asian Fusion’ 4D Immersive Street Art Installation by Anthony Cappetto w/ ARt for After Hours 4D Team

 Hello Everyone at Infinity Leap! Just back from my latest 4D Immersive Art Installation – ‘Asian Fusion’ executed onsite at the Artisphere International Arts Festival in Greenville, South Carolina.   ‘Asian Fusion’ – 4D Street Art Immersive Installation integrating augmented, virtual reality, dry chalk, on pavement live onsite.  10 feet wide by 27 feet in […]

RichTech Provides Custom Interactive Table with Touch Foil
Posted by

RichTech Provides Custom Interactive Table with Touch Foil

Custom Interactive Table for Night Bar At the request of a client, RichTech recently created a custom multi touch table for a night bar. This product was designed to meet the needs of a busy bar and to provide something unique that even other organizations with interactive tables lacked. By applying some multi touch foil […]

Livyatanim Myth
Posted by

Livyatanim Myth

As this is my first post on Infinityleap, it should set the tone for the ones to come. Being a practical boring person, my theme will be mostly technical analysis on the stuff I work on. The subject this time is a WebGL rendered virtual reality musical video clip called Livyatanim Myth. Yeah, I know that was long, but at least […]

RichTech Introduces Exciting New Four-Side Hologram Showcase
Posted by

RichTech Introduces Exciting New Four-Side Hologram Showcase

Infinite Production Receives Highly Anticipate New Four-Side Hologram Showcase RichTech recently introduced a new product known as a Four-side Hologram Showcase, which may revolutionize the way companies promote their brands. The client, Infinite Production, requested an integrated holographic platform that utilizes the most advanced image processing technologies available. The result was this new device, which […]

Huawei: China-based Manufacturer Unveils Gear VR-Style Headset Alongside P9 Flagship Series Smartphones
Posted by

Huawei: China-based Manufacturer Unveils Gear VR-Style Headset Alongside P9 Flagship Series Smartphones

Telecommunications giant Huawei expands its product line by launching its own virtual reality (VR) headset, the Huawei VR, alongside its recently announced P9 flagship, at an event in Shanghai, China. While the wearable device strongly resembles the design and functionality of the Samsung VR, the two aren’t necessarily going head-to-head. Huawei is going after the […]

RichTech Provides Custom Interactive Table with Touch Foil
Posted by

RichTech Provides Custom Interactive Table with Touch Foil

Interactive Table Customized for Night Bar At the request of a client, RichTech recently created a custom Interactive table for a night bar. This product was designed to meet the needs of a busy bar and to provide something unique that even other organizations with interactive tables lacked. By applying some multi touch foil to […]

First-ever Virtual Reality Operation Live-Streamed Worldwide
Posted by

First-ever Virtual Reality Operation Live-Streamed Worldwide

UK doctor turns the operating room into an immersive virtual reality (VR) experience using special cameras to live-stream a 360-degree view of a surgical procedure to users worldwide. Dr. Shafi Ahmed, a cancer surgeon at the Royal London Hospital, who is pioneering VR surgery, broadcast the first live surgery – in virtual reality April 14. […]

Google and NASA Partner to Explore Quantum Computing With the D-Wave 2X
Posted by

Google and NASA Partner to Explore Quantum Computing With the D-Wave 2X

Google and NASA partner to explore quantum computing using D-wave 2X technology. Although the concept of quantum computing has been around since the early 1980’s, the emergence of Artificial Intelligence (AI) and the Internet of Things (IoT) is revamping modern research and the computing industry. According to recent reports, Google and NASA have been studying […]

Join our community!
icon icon icon icon icon