Augmented Reality

Augmented Reality s defined as an enhanced version of reality created by the use of technology to superimpose digital information on an image, object or location being viewed through a device.

Role Of Augmented Reality In Marketing
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Role Of Augmented Reality In Marketing

In the last few years, two revolutionary technologies have made their presence in the market and within a very short time, they have grown to an unbelievable extent. These truly futuristic technologies include augmented reality (AR) and virtual reality (VR) and even though they are still in very early stages of their evolution they have […]

Nokia Technologies Partners With Disney To Film The Future of VR
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Nokia Technologies Partners With Disney To Film The Future of VR

Nokia Technologies today announced a partnership with Disney to explore the creation of virtual reality (VR) content in filmmaking using Nokia’s OZO, the world’s first VR camera, to film behind-the-scenes movie extras. As part of the agreement, Nokia will work with Disney to provide equipment and VR technologies to support the creation of special VR […]

Director Peter Jackson Is Highly Optimistic About AR And Its Future
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Director Peter Jackson Is Highly Optimistic About AR And Its Future

Director Peter Jackson, who is well-known across the world for his legendry movies like The Lord of the Rings, The Hobbit, and Heavenly Creatures etc., believes that augment reality (AR) will be used increasingly in the next ten years. According to reports, Jackson who is also an important part of augmented reality startup Magic Leap’s […]

Film Masterpiece: “Allumette” Debuts As First VR Narrative At The Tribeca Film Festival
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Film Masterpiece: “Allumette” Debuts As First VR Narrative At The Tribeca Film Festival

Allumette, the latest creation of Penrose Studios, a small startup comprised of Oculus Rift, DreamWorks and Pixar alumni including Eugene Chung, founder and CEO, who was previously Head of Film & Media at Oculus VR, debuts as the first virtual reality narrative at the Tribeca Film Festival. Six degrees of freedom is huge,” says Allumette […]

Huawei: China-based Manufacturer Unveils Gear VR-Style Headset Alongside P9 Flagship Series Smartphones
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Huawei: China-based Manufacturer Unveils Gear VR-Style Headset Alongside P9 Flagship Series Smartphones

Telecommunications giant Huawei expands its product line by launching its own virtual reality (VR) headset, the Huawei VR, alongside its recently announced P9 flagship, at an event in Shanghai, China. While the wearable device strongly resembles the design and functionality of the Samsung VR, the two aren’t necessarily going head-to-head. Huawei is going after the […]

First-ever Virtual Reality Operation Live-Streamed Worldwide
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First-ever Virtual Reality Operation Live-Streamed Worldwide

UK doctor turns the operating room into an immersive virtual reality (VR) experience using special cameras to live-stream a 360-degree view of a surgical procedure to users worldwide. Dr. Shafi Ahmed, a cancer surgeon at the Royal London Hospital, who is pioneering VR surgery, broadcast the first live surgery – in virtual reality April 14. […]

Use Solar Simulator For Developing An AR Solar System
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Use Solar Simulator For Developing An AR Solar System

There is hardly any doubt that augmented reality (AR) technology is growing at an unbelievable speed and hence all the legendary technology firms are trying to come up with innovative AR devices and apps in order to offer something new to users. In a recent development, a new Google app called Solar Simulator has come […]

Facebook Is Now Expected To Focus On AR Glasses
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Facebook Is Now Expected To Focus On AR Glasses

After Facebook has successfully started shipping Oculus Rift to consumers across the world, it is now looking at Augmented Reality (AR) with a lot of optimism as far as further technological developments are concerned. When it comes to the future of virtual reality (VR) as well as augmented reality, Facebook CEO, Mark Zuckerberg is extremely […]

Google and NASA Partner to Explore Quantum Computing With the D-Wave 2X
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Google and NASA Partner to Explore Quantum Computing With the D-Wave 2X

Google and NASA partner to explore quantum computing using D-wave 2X technology. Although the concept of quantum computing has been around since the early 1980’s, the emergence of Artificial Intelligence (AI) and the Internet of Things (IoT) is revamping modern research and the computing industry. According to recent reports, Google and NASA have been studying […]

FBI & DHS Planes Use AR To Track Down Terrorists, Spies & Criminals
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FBI & DHS Planes Use AR To Track Down Terrorists, Spies & Criminals

As terrorism and other sort of criminal activities such as drug trafficking and human trafficking are growing increasingly across the world, the Federal Bureau of Investigation (FBI) and The Department of Homeland Security (DHS) is now using cutting-edge technology to keep an eye on terrorists, anti-social elements, drug traffickers and human traffickers etc. FBI’s and […]

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