Augmented Reality

Augmented Reality s defined as an enhanced version of reality created by the use of technology to superimpose digital information on an image, object or location being viewed through a device.

RichTech Presents Groundbreaking New Magnetic Floating Display
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RichTech Presents Groundbreaking New Magnetic Floating Display

An Australian client asked the designers at RichTech to come up with an interesting way to showcase their product, and the result is the Magnetic Floating Shoe Display. By utilizing scientific principles of electromagnetism and suspension, the Magnetic Floating Display is able to leave a product literally levitating. This interesting new way to display products […]

Keiichi Matsuda’s Short Film “Hyper-Reality” Presents The Future In A Negative Way
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Keiichi Matsuda’s Short Film “Hyper-Reality” Presents The Future In A Negative Way

Hyper-Reality, a short film which is directed by a Japanese designer Keiichi Matsuda talks about the future in an extremely negative way wherein the advanced devices and technologies start ruling human life. Hyper-Reality is shot in the first person, and it actually describes the future of a woman named Juliana Restrepo, who works in Medellín, […]

RichTech Provides Custom Interactive Table with Touch Foil
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RichTech Provides Custom Interactive Table with Touch Foil

Custom Interactive Table for Night Bar At the request of a client, RichTech recently created a custom multi touch table for a night bar. This product was designed to meet the needs of a busy bar and to provide something unique that even other organizations with interactive tables lacked. By applying some multi touch foil […]

New Yorker Releases An AR Cover Featuring Christoph Niemann’s “On the Go”
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New Yorker Releases An AR Cover Featuring Christoph Niemann’s “On the Go”

In a recent development, the New Yorker magazine has stunned the world by releasing an augmented reality cover for its latest issue, which features an animated painting “On the Go” by a renowned artist and graphic designer Christoph Niemann. This is the first time that the New Yorker has come up with something like that, […]

Facebook Expands to Enable 360 Photos in News Feeds
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Facebook Expands to Enable 360 Photos in News Feeds

Earlier last week, Oculus announced a handful of new changes to Gear VR, its mobile headset for Samsung phones, along with one big new Facebook feature created with virtual reality (VR) in mind: the arrival of 360-degree photo capability in Facebook’s News Feed. Soon, anyone will be able to upload 360-degree photos to Facebook’s News […]

Magic Leap’s Recent Demo Talks About The Importance Of MR
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Magic Leap’s Recent Demo Talks About The Importance Of MR

Recently, the US-based augmented reality startup Magic Leap has come up with a video, which talks about your morning routines provided the fact that you are living in its mixed reality future. The company has shared this stunning demo on YouTube, which is nothing but a global platform for sharing videos. It looks like the […]

AR Is Transforming Consumer Experience Extensively!
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AR Is Transforming Consumer Experience Extensively!

The one technology that is revolutionizing consumer experience in every possible industry is Augmented Reality or AR. It is a kind of technology which is transforming the retail sector by satisfying consumer requirements right from buying a reliable product to fulfilling all sort of consumer orders. According to media reports, Ko de Ruyter, Marketing Professor […]

How Significant Is HoloLens For Microsoft?
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How Significant Is HoloLens For Microsoft?

HoloLens-an augmented reality headset that was unveiled by technology giant Microsoft last year (in the year-2015) remains one of the most crucial products launched by the company in the recent past. HoloLens, which was developed by the company with an intention to improve the real world views by blending real-world elements with computer-generated sensory inputs […]

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