Augmented Reality

Augmented Reality s defined as an enhanced version of reality created by the use of technology to superimpose digital information on an image, object or location being viewed through a device.

Magic Leap Officially Demoes Augmented Reality Shopping
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Magic Leap Officially Demoes Augmented Reality Shopping

Augmented reality has widened the horizons of every sector today, be it driving, relaxing, or playing mobile video games. It has taken the future of technology in a completely new direction. This technology has widened its wings from conference rooms to living rooms and has made an effort to entertain people to the maximum possible […]

How GWT Unlocks Augmented Reality in Your Browser
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How GWT Unlocks Augmented Reality in Your Browser

In our previous post on the GWT Web Toolkit, we discussed the strengths and characteristics of GWT, which, to recall the general idea, lets us transpile Java source code into JavaScript, and mix Java and JavaScript libraries seamlessly. We noted that the JavaScript generated by GWT is dramatically optimized. In today’s post, we would like […]

Discover A New You With Rimmel’s ‘Get the Look’ App
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Discover A New You With Rimmel’s ‘Get the Look’ App

In a recent development a company called Rimmel London, which is owned by Coty (an American company that manufactures beauty products), has announced a new augmented reality app which will allow users to get a makeup look that is worn by their favorite celebrities. In other words, with the assistance of Rimmel’s latest Get the […]

The Craze For ‘Pokémon Go’ Raises Nintendo’s Share Price By More Than 50%
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The Craze For ‘Pokémon Go’ Raises Nintendo’s Share Price By More Than 50%

After the launch of ‘Pokémon Go’ a much awaited augmented reality (AR) game, the share price of the company accountable for developing it has gone up drastically. Yes, you heard it right, after Nintendo Co., Ltd. one of the most well-known video game companies in the world launched ‘Pokémon Go’ an augmented reality game, its […]

Design Engineer Uses Augmented Reality To Protect IP
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Design Engineer Uses Augmented Reality To Protect IP

A Midlands design engineering business has introduced a new way for the manufacturers to protect their Intellectual Property (IP) through the implementation of augmented reality. MarchantCain has developed its own application that enables to share the Computer Aided Design (CAD) models in real size, and in real size, and in 3-D, without giving away the […]

Twitter Hires Apple’s Alessandro Sabatelli To Lead Its AR & VR Team
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Twitter Hires Apple’s Alessandro Sabatelli To Lead Its AR & VR Team

The recent developments in technology industry suggest that social media site Twitter is working progressively on a new virtual reality (VR) and augmented reality (AR) project, within Twitter Cortex – an important unit of the company that deals with artificial intelligence and machine learning. According to reports, Alessandro Sabatelli who was UI designer at Apple […]

Rolls-Royce Claims Robotic Ships Will Hit The Seas By 2020
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Rolls-Royce Claims Robotic Ships Will Hit The Seas By 2020

In a recent development Rolls-Royce, a British multinational company has announced that robotic ships will hit the seas across the world by 2020. The concept of robotic ships was revealed by the company back in 2014. According to reports, the Advanced Autonomous Waterborne Applications (AAWA) project guided by Rolls-Royce recently came up with a white […]

Snapchat Lenses Are Adding To The Popularity Of AR
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Snapchat Lenses Are Adding To The Popularity Of AR

Developed by Evan Spiegel, Reggie Brown, and Bobby Murphy during their Stanford University days, Snapchat once a quite popular mobile application which attracted attention because of its image messaging capabilities is now hitting headlines for enhancing the popularity of augmented reality among the masses. Having its headquarters in California and Venice, the company has been […]

Retail Stores Are Moving Towards AR To Increase Sales!
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Retail Stores Are Moving Towards AR To Increase Sales!

Augmented reality (AR) is definitely the next big thing as far as the retail industry is concerned, as most of the renowned retailers have already started using this technology to give that ultimate satisfaction to their customers before they actually purchase products from their store. It’s completely true that retailers are realizing the power of […]

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