Monthly Archives: June 2015

Google Announces the Google Preventative Wristband
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Google Announces the Google Preventative Wristband

It Is Likely Doctors Prescribe You a Google Wristband a Few Years From Now On Tuesday, briefing Bloomberg News, Google informed that its X division is working on a wrist band featuring sensors for measuring not only pulse, heart rhythm and skin temperature but also such environment-related information as light exposure and noise levels. The director of […]

Augmented Reality & The Human Element
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Augmented Reality & The Human Element

Augmented Reality and Camera Position If you have viewed an augmented reality experience before you know that the right camera alignment and scaled of digital content is extremely important to make for an impactful experience useful.  Mixed reality hardware and software is further removing the divide between the digital and physical worlds.  With the emergence of monocular and […]

Virtual Reality Changing Hollywood
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Virtual Reality Changing Hollywood

The Film Industry is Gearing Up For Virtual Reality As game enthusiasts are waiting eagerly for virtual reality headsets to go live in market, there is another group closely watching this technology: Hollywood. THE IMPACT OF VIRTUAL REALITY So, virtual reality season is on and it is going to hit the film industry as well in near […]

Google X Wearable Announced
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Google X Wearable Announced

Google X All SeT For Helping Your Health With The Announcement of Its Unnamed Wearable Google X announces its plan to create a wearable under the direction of Andrew Conrad, the director of Google X’s life science department. It’s aimed at assisting human life, which Google X deems to be as interesting as autonomous cars and phantom planes. […]

BMW Introducing Augmented Reality Glasses for Mini
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BMW Introducing Augmented Reality Glasses for Mini

Now Drive Better With BMW’S Newly Introduced Augmented Reality Glasses For Mini The BMW’s expert technology masters have come up with a completely new gadget to improve driving experience – if you are driving Mini, the UK’s small car subsidiary. It’s driving glasses featuring augmented reality (AR) technology. BMW introduced these specially designed glasses with the support of the Osterhout Design Company which is […]

EEOC’S Proposed Rule Versus Wearable Promoting Companies’ Wellness Programs
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EEOC’S Proposed Rule Versus Wearable Promoting Companies’ Wellness Programs

This article is intended to brief the readers regarding the pros and cons of the proposed EEOC rule that sets up threshold against various wearables used by companies in their wellness programs to promote them. The improvements suggested by the Federal watchdogs in prevalent workplace wellness programs has raised concern over confidentiality of personal data […]

Is Virtual Reality  Going to Change the World?
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Is Virtual Reality Going to Change the World?

No no no, I don’t mean that in an apocalyptic – futuristic- people are not going to communicate with each other- kind of way… I mean it from a marketing point of view. after all, everything around us, In the real world, Is about profit, So do we expect the Virtual world to be any different? Nowadays, the […]

Microsoft Pulls from Apple’s Playbook
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Microsoft Pulls from Apple’s Playbook

Last year I attended one of the premier Augmented Reality industry events, Metaio’s InsideAR and got a chance to meet up with Jim Dailey of Digital Delta Design.  We were discussing the state of the industry at that time and both thought it was interesting how niche the space still was.  Providers & early adopters understood the return on investment (ROI) […]

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